The word authenticity appears often in collaborative essays and blogs. As I keep reading I find myself questioning what this actually means. There is the concept of authenticity that builds trust – which is really essential to the survival and sustainability of the collaborative environment. But what does authenticity really mean?

I’m happy to say that this has only happened to indigo New Media once – when we have designed a logo for a client which they loved and approved, only for us to realise a day later that the logo looked very similar to that of another company. Fortunately, this was discovered early on, and the logo was not in use, so could be amended before execution.

The new airbnb logo looks very similar to logo for Automation Anywhere. 

Corruption is without a doubt the biggest obstacle standing between South Africa and its potential to succeed. According to the EconomicCalendar.com, one of the reasons of the downfall of the economy today is due to corruption. So how can we possibly help this situation you wonder? The answer is simple: we stand up and collaborate. 

Here’s the sequence of events. Reebok research showed that women are bored with gyms and the traditional offering. In 2008 a chance encounter between executives from Cirque du Soleil and Reebok, gets Reebok thinking a little differently and leads to a collaborative project, which really aids both organisations in overcoming some major liabilities. Reebok was seeking to consolidate its position in the women’s sports apparel market, while Cirque du Soleil needed to expand its access to global markets.

The words from the respected futurist, have never been truer in this day and age of the proliferation of the Internet and social media and how this touches and influences all aspects of our lives. I have found this particularly relevant as I have recently embarked on the journey of writing blogs.