Chaos is collaboration’s best friend. Why is this? The less structured the environment, be it virtual or physical, the more open it is for ideas. Many great ideas have been born in chaotic environments, not least of all penicillin and artificial sweeteners.

The upcoming local municipal elections have caused me to reflect on the state of my heart. I have become increasingly saddened and disillusioned.    

Creatives’ frustration reaches all-time highs when the brief is poor. Whenever they receive a brief that isn’t clear enough, not comprehensive enough or that simply states, ‘make it pretty/funky’ they go into decline and the client expectation of ‘great’ is generally not met.

As we find ourselves on the eve of what will probably be one of the most hotly contested local elections in South Africa since the birth of our democracy in 1994, I find myself wondering what we could attribute to the ‘average’ politician - conflict, collusion, corruption or collaboration?

‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.