A blog motivating why everyone should join a community

When author John Don spoke the words “no man is an island” in his sermon in the 17th century, I doubt he knew how true the words would ring, four centuries later. Even today, we continue to learn how human beings do not thrive when isolated from others; perhaps that’s the reason for the collaboration era we find ourselves in today.

Having just completed one of my best business reads this year, Disrupt You by Jay Samit, I firmly believe we’re in the best possible era for disruption. I know that there are some out there who feel the word itself is vastly overtraded. For me, disruption is about new thinking that improves the way we do stuff, consume stuff, create stuff, etc.  It’s about improving lives through better access to goods, services and talent. 

Everyone who is anyone is talking about the power of video content. Why is there such a push to using videos? There are many reasons but most marketers agree, video content is one of the most effective ways to cut through the clutter in a crowded content marketing landscape. A video is as close to a full-sensory experience (second only to virtual reality experiences), because it uses both sight and sound senses to help the audience to process a message.   

As online communities develop, so do their audiences. Thinking of audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs. 

Remember my previous blog How collaboration helps fight corruption globally? I invite you to read this as an extension to that blog. Corruption is endemic in far too many countries but collaboration can fix and is fixing this scourge on our societies. I thought I should give you further insights. Let’s catch up quickly. I remember telling you that as a citizen of a corruption-riddled country, I’m affected and moved to do something about this and thus spend a day a week at Corruption Watch, community managing a digital collaborative platform called Corruption Watch Connected.