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News & Views

March 27
WHY COMMUNITY? WHY NOW?
Organisations, multi-sectoral stakeholder groups, crisis committees, sales teams, NGOs and support...
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January 22
Think as your customer would, and build an advocacy channel
As a customer, you trust other customers, right? You trust what they say more than what the brands...
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October 10
The erosion of trust and why we should be really concerned
Who do you trust? Do you trust your president, the one you possibly voted for? Do you trust your...
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July 28
Why collaborate
I’ve written so extensively on the need and benefits of collaboration over the past few years, that...
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May 22
Is data privacy a luxury good?
About five years ago, I had a less than pleasant encounter with an arrogant, known Johannesburg...
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